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social media, digital marketing

Digital Marketing Even the most experienced digital marketers occasionally have campaigns that don’t yield the desired results. But you can help ensure your next campaign doesn’t meet with failure by avoiding these 14 potentially costly digital marketing mistakes. 1. Not having clear campaign goals. One of the biggest mistakes digital marketers make is “not establishing …

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content marketing, digital marketing

Digital Marketing Businesses need to keep their customers’ needs in mind and address them in a timely manner. Consumers are ever demanding and impatient in the information age, where if business ‘A’ doesn’t meet their expectations, they will move on to business ‘B’ in a blink of an eye. In this environment, what a marketer …

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digital media marketing, social media

Social Media Social media plays an essential role in the lives of teens. Teens use it everyday and it has emerged as a news source of the 21st century. According to a recent report by CNN, teens in the United States spend about nine hours a day using media. The question is, do we use …

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Google When Google released Cardboard in 2014, it almost seemed like a joke. The crude virtual-reality headset crafted from cardboard looked like it must be powered by imagination more than anything. But the Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) company continued promoting the product as a real VR solution, partnering with several companies over the past year or …

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digital marketing

Digital Marketing When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same …

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