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seo agency

SEO Agency | Mobile Search Thumbnails SEO Agency | Google mobile search results now showing images in the snippets. Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets? As an SEO agency we think this will allow companies that sell products similar to these an advantage …

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SEO agency

SEO Agency | What’s Up With Image SERPs? SEO Agency | Google would show an image box for typically anywhere from 35 percent to 20 percent of the queries they return — at least this is based on tracking tools from Moz and RankRanger — but that seems to have dropped significantly yesterday by half. Both Moz and RankRanger are showing about a 50-percent reduction in the …

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SEO agency

SEO Agency | Less Impactful Google Updates SEO Agency | Well-known but less impactful Google updates Expanded text ads Google’s new expanded text ad (ETA) format offers significantly more characters for advertisers to work with and was touted by Google itself as increasing click-through rate (CTR) by 2X for some advertisers. I wrote extensively on the early performance comparisons between ETA …

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social media marketing

Social Media Marketing | Snapchat & Ad Targeting Social Media Marketing | Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat is beginning to let brands aim their ads at the mobile app’s daily audience of 150 million, based on those …

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SEO agency

SEO Agency | Top Secret Google Updates SEO Agency | Important changes that haven’t been well publicized Google adds third (and fourth) text ad on phones In mid-2015, Google silently released a third text ad above the organic links on phones, formally admitting to the change in late August after a post of mine reported on the impact of the change. The third …

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