A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time, and media budget planning keeps your entire team focused on specific goals. It’s a critical resource for your entire company.
Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies.
Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. At The MediaBeast Marketing Group, we analyze your business based on the present “state of the union” of your web presence, and develop a tailored strategic marketing plan based on your goals and budget. Contact Us today to find out what your company is missing.