• Download the infographic as a PDF
• Read the Full “Most Expensive Keywords” Story: The Most Expensive Keywords in Google AdWords
• Read our Follow-up Story to the “Most Expensive Keywords” Study: Where’s Mesothelioma, What Is Cord Blood & Other FAQs About Our Most Expensive Keywords Study
• Grade Your AdWords Account for Free: Use the AdWords Grader to get a free, instant AdWords account audit.

The Most Expensive PPC Keywords

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.