Social Media Marketing | Obama & Twitter

Social Media Marketing | Having the leader of the free world is a pretty nice coup for social media, but have you ever wondered what happens to @POTUS once the curtain comes down on Barack Obama’s presidency?

With Election Day just a week away, either Donald Trump or Hillary Clinton will be confirmed as the new President, and a new first family will move into the White House.

Thankfully, despite Barack and Michelle Obama being followed by around 17 million people combined, a plan is in place to bring about a smooth transition of social media power.

The White House has stated that it will collect all of the @POTUS tweets and place them under a new Twitter handle, @POTUS44, allowing either Clinton or Trump to claim the current Obama handle and the precious followers that come with it.

Kori Schulman, the president’s deputy chief digital officer, said: “The president has made clear that a smooth transition between administrations is one of his top priorities, and digital is a key component of that effort.

“While much of the digital transition is unprecedented in the United States, the peaceful transition of power is not. There are some important principles we can work from.”

That’s not the only social media that will see a shift, though. The transition will also include archiving posts from the White House’s Facebook and Instagram activity to new accounts under “Obama White House”, as the new administration will take those over too.

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Written by The MediaBeast