Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV Last year, advertisers spent an estimated $10.3 billion in connected TV programmatic display ads, an 82% [...]
In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships [...]
Click Link Below TO PDF SEO vs Social Media Marketing - Which is Better
RETAIL MEDIA IS POISED TO BECOME ONE OF THE MOST POTENT AND WELL-FUNDED AREAS OF MARKETING INVESTMENT AMONG BRANDS. AND THE ROLE OF RETAIL MEDIA IS EVOLVING. What started [...]
Google has published its annual Shopping Holiday 100, a list of the top 100 consumer products that are predicted to trend the most on Google in the U.S. this holiday season. [...]
Even if you’re happy with the current number of sales you’re making, there are always ways to increase these figures. Online marketing is just one of these ways, and if [...]
Your Website Is No Longer An "Online" Brochure You don't have to have a "checkout" option on your website specifically, but it should be a part of the buying journey [...]
Since digital marketing is constantly evolving, so should our knowledge as marketers. No matter your marketing goals, gaining insight to support your cause is a necessity. 2021 looks to [...]
Digital marketers know that Search Engine Optimization (SEO) is one of the most important investments to grow your business online and when done correctly, it can cost very little (besides your [...]
Ad creative is still the most important driver of campaign effectiveness. According to a recent Google Retail Survey (2020), 51% of U.S. shoppers research new brands before [...]
