{"id":21683,"date":"2016-10-17T01:53:37","date_gmt":"2016-10-17T01:53:37","guid":{"rendered":"http:\/\/themediabeast.com\/resources\/?page_id=21683"},"modified":"2017-11-30T15:44:12","modified_gmt":"2017-11-30T15:44:12","slug":"average-cpc","status":"publish","type":"page","link":"https:\/\/themediabeast.com\/resources\/average-cpc\/","title":{"rendered":"Average Cost Per Click By Industry"},"content":{"rendered":"

[et_pb_section fullwidth=”on” specialty=”off” background_color=”#dd3333″ inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Average Cost Per Click” subhead=”By Industry” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section fullwidth=”off” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner][et_pb_column_inner type=”4_4″][et_pb_image admin_label=”Image” src=”http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/adwords-industry-benchmarks-average-cpc.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” \/][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

It\u2019s no surprise that legal services have some of the highest CPCs on the search network. Both \u201cLawyer\u201d and \u201cAttorney\u201d make the top 10\u00a0most expensive keywords on Google<\/a>\u00a0and\u00a0on Bing<\/a>. Average CPCs in the legal industry are $5.88 \u2013 40% more costly than the next most expensive industry, employment services ($4.20 CPC).<\/p>\n

Advocacy and nonprofit groups have a cost per click just under $2, likely as a result of the $2 max CPC bid\u00a0Google Grant advertisers<\/a>\u00a0have to set on all of their keywords.<\/p>\n

Whereas most industries have pretty inexpensive CPCs on the Google Display Network, the Employment Services industry is a notable exception \u2013 paying $1.66 per click on GDN. No doubt, some of their troubles stem from their abysmal CTRs on Display (0.14% CTR) which hurts their\u00a0display network quality score<\/a>, making them pay considerably more per click.<\/p>\n

The average cost per click in AdWords across all industries is $2.32 for search and $0.58 for display.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar admin_label=”Sidebar” orientation=”right” area=”sidebar-1″ background_layout=”light” \/][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fullwidth=”on” specialty=”off” background_color=”#dd3333″ inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Average Cost Per Click” subhead=”By Industry” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"class_list":["post-21683","page","type-page","status-publish","hentry"],"yoast_head":"\nAverage Cost Per Click By Industry - MMG Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themediabeast.com\/resources\/average-cpc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average Cost Per Click By Industry\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fullwidth=”on” specialty=”off” background_color=”#dd3333″ inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Average Cost Per Click” subhead=”By Industry” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/themediabeast.com\/resources\/average-cpc\/\" \/>\n<meta property=\"og:site_name\" content=\"MMG Resources\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-30T15:44:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/average-cpc\\\/\",\"url\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/average-cpc\\\/\",\"name\":\"Average Cost Per Click By Industry - MMG Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/#website\"},\"datePublished\":\"2016-10-17T01:53:37+00:00\",\"dateModified\":\"2017-11-30T15:44:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/average-cpc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/themediabeast.com\\\/resources\\\/average-cpc\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/average-cpc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Average Cost Per Click By Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/#website\",\"url\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/\",\"name\":\"MMG Resources\",\"description\":\"Company Portal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Average Cost Per Click By Industry - MMG Resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/themediabeast.com\/resources\/average-cpc\/","og_locale":"en_US","og_type":"article","og_title":"Average Cost Per Click By Industry","og_description":"[et_pb_section fullwidth=”on” specialty=”off” background_color=”#dd3333″ inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Average Cost Per Click” subhead=”By Industry” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section […]","og_url":"https:\/\/themediabeast.com\/resources\/average-cpc\/","og_site_name":"MMG Resources","article_modified_time":"2017-11-30T15:44:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/themediabeast.com\/resources\/average-cpc\/","url":"https:\/\/themediabeast.com\/resources\/average-cpc\/","name":"Average Cost Per Click By Industry - MMG Resources","isPartOf":{"@id":"https:\/\/themediabeast.com\/resources\/#website"},"datePublished":"2016-10-17T01:53:37+00:00","dateModified":"2017-11-30T15:44:12+00:00","breadcrumb":{"@id":"https:\/\/themediabeast.com\/resources\/average-cpc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/themediabeast.com\/resources\/average-cpc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/themediabeast.com\/resources\/average-cpc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/themediabeast.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Average Cost Per Click By Industry"}]},{"@type":"WebSite","@id":"https:\/\/themediabeast.com\/resources\/#website","url":"https:\/\/themediabeast.com\/resources\/","name":"MMG Resources","description":"Company Portal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/themediabeast.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/21683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/comments?post=21683"}],"version-history":[{"count":5,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/21683\/revisions"}],"predecessor-version":[{"id":24851,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/21683\/revisions\/24851"}],"wp:attachment":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/media?parent=21683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}