<\/p>\n<\/div>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2020\/04\/Snip20200428_145.png” url=”https:\/\/docs.google.com\/presentation\/d\/1PHv9rgLVLsnhKW-nFg_lr2uAH_NeF2QMuAb3GfPmeaA\/edit?usp=sharing” url_new_window=”on” align=”center” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.21.4″ link_option_url=”https:\/\/docs.google.com\/presentation\/d\/1PHv9rgLVLsnhKW-nFg_lr2uAH_NeF2QMuAb3GfPmeaA\/edit?usp=sharing” link_option_url_new_window=”on” z_index_tablet=”500″]<\/p>\n
Lead Focused Report<\/h3>\n
[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2020\/04\/Snip20200428_146.png” url=”https:\/\/docs.google.com\/presentation\/d\/12K5RmFXJQdDi3SHt5Ri13nAfaPXX0C5c7lJe8KXv8DE\/edit?usp=sharing” url_new_window=”on” align=”center” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.21.4″ link_option_url=”https:\/\/docs.google.com\/presentation\/d\/12K5RmFXJQdDi3SHt5Ri13nAfaPXX0C5c7lJe8KXv8DE\/edit?usp=sharing” link_option_url_new_window=”on” z_index_tablet=”500″]<\/p>\n
Consulting Focused Report<\/h3>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2020\/04\/Snip20200428_147.png” url=”https:\/\/docs.google.com\/presentation\/d\/1KdlgWwKgW-26V9AJbfSWLiZMwPhoyv7ubwPEjCxcvnU\/edit?usp=sharing” url_new_window=”on” align=”center” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.21.4″ link_option_url=”https:\/\/docs.google.com\/presentation\/d\/1KdlgWwKgW-26V9AJbfSWLiZMwPhoyv7ubwPEjCxcvnU\/edit?usp=sharing” link_option_url_new_window=”on” z_index_tablet=”500″]<\/p>\n
SEO Focused Report<\/h3>\n
[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_image _builder_version=”3.21.4″ src=”https:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2020\/04\/Snip20200428_148.png” url=”https:\/\/docs.google.com\/presentation\/d\/19l7b_ZBPGeWWofbNzfX2QaQQUs9C0taEod-9D3Y-j9M\/edit?usp=sharing” url_new_window=”on” align=”center” z_index_tablet=”500″ \/][et_pb_text _builder_version=”3.21.4″ link_option_url=”https:\/\/docs.google.com\/presentation\/d\/19l7b_ZBPGeWWofbNzfX2QaQQUs9C0taEod-9D3Y-j9M\/edit?usp=sharing” link_option_url_new_window=”on” z_index_tablet=”500″]<\/p>\n
Ad Spend Focused Report<\/h3>\n
[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_divider color=”#dd3333″ show_divider=”on” disabled_on=”on|on|off”]<\/p>\n
[\/et_pb_divider][et_pb_text background_layout=”light” text_orientation=”left” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
\u00a0Leading Versus Managing Clients and Client Meetings<\/h2>\n\n“Leadership is the art of getting someone else to do something you want done because he wants to do it,” said Dwight D. Eisenhower<\/a>.<\/p>\nLeading is about persuasion, influence, and the ability to motivate. It\u2019s not about what projects are completed, but about what has been accomplished<\/em>.<\/p>\nEisenhower also made this point clear: “You do not lead by hitting people over the head — that’s assault, not leadership.”<\/p>\n
This is an important distinction to make as we consider whether the account management role is dying<\/a> in agencies.<\/p>\nPart of the problem is that we need more skilled account managers who are trained to lead accounts, rather than simply take orders from clients. But first, we need to understand the difference between the two.<\/p>\n
\u201cThe most simple distinction is it’s the difference between doing what the client asked you to do versus seeing what the client needs you to do,\u201d said Sheila Campbell. \u201cIt’s not always the same thing.\u201d<\/p>\n
Note: \u00a0BE PREPARED FOR EACH MEETING!<\/strong><\/em><\/p>\nNote: \u00a0The importance of weekly client meetings<\/strong><\/em><\/a><\/p>\nWeekly Meeting Success Planner – Section 1 –<\/h2>\n
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[\/et_pb_divider][et_pb_toggle title=”- Section 1 – Opening Remarks | Pleasantries” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
\nSuggestion: <\/b>YOU are\u00a0the GUIDE on this call, set the tone\u00a0from the beginning.\u00a0 Use open ended questions<\/u>\u00a0to get their perspective on goals\/pacing\/etc. \u00a0Tell me about…How is pacing going…What are your thoughts about this month…<\/i><\/p>\n
Start with small talk, but ask client about Goal Pacing for current month. (i.e. how are we “tracking” for hitting our goal on the desired # of cars to be sold this month)<\/p>\n
Let that help you lead into where you go next in the meeting.<\/p>\n
Note: \u00a0Listen Carefully to the client and get him\/her talking about their OWN successes for the week\/month.<\/strong><\/em><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”-Section 2 – Digital Highlights (PPC\/WPO\/Social)” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
\nQuick Hightlights and Snippits: (Macro and Broad Content)<\/p>\n
\n- GA:<\/strong> \u00a0Your Users are up 28% over this time last year<\/li>\n
- TapClicks\/Wordstream:<\/strong> \u00a0You are pacing to hit your highest conversion rate ever with the campaign<\/li>\n
- SEMRush.com:<\/strong> \u00a0You have moved up 2 positions on keyword ______)<\/li>\n
- Facebook:<\/strong> \u00a0Your post(s), “_____” performed better than ___ of all of your other posts.<\/li>\n
- Google My Business:<\/strong> \u00a0You received “X” number of visits from your Google Map\/Google Plus page to your site this month.<\/li>\n<\/ul>\n
Based on where the client is to goal (coming from the client), used your best judgement on ideas, successes in SEO, ranking position, etc.) Use any positive updates and highlights from SEM Rush and\/or Wordstream:<\/p>\n
Ideas:<\/strong><\/p>\n\n- SEM Rush Ranking Position Changes<\/li>\n
- SEM Rush Competitor Update (ask client input)<\/li>\n
- SEM Rush: \u00a0Show latest updates on “warning, issues, and errors” if complete<\/li>\n
- Wordstream: \u00a0Customized PPC Weekly Success Grader<\/li>\n
- Wordstream: \u00a0Customized PPC Report Card Grader<\/li>\n
- MyLocalReports: \u00a0Detailed Report from DrivenLocal<\/li>\n
- Facebook Insights:<\/li>\n
- Google My Business (Google Plus)<\/li>\n<\/ol>\n
Note:<\/strong> <\/em>\u00a0Google Analytics and\/or Tapclicks is used ONLY for “Support” of the actual call and NOT the basis of the meeting!<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”-Section 3 – Client Meeting Follow-up” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
\nReview Previous Meeting from last week, and 2 weeks ago:<\/p>\n
Notes: \u00a0 By this time, you should have reviewed your meeting notes\/email summary from the previous 2 weeks.<\/p>\n
\n- Were ALL items that were “assigned” to Account Manager complete?<\/li>\n
- Were ALL items that were “assigned” to Client Contact complete?<\/li>\n<\/ol>\n
See Link On Effective Client Meetings:<\/strong><\/em> \u00a0Click Here:<\/a><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”-Section 4 – Conversion Check-Up” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Campaign Successes\/Challenges<\/h2>\n
“Leadership is the art of getting someone else to do something you want done because he wants to do it,” said Dwight D. Eisenhower<\/a>.<\/p>\n Leading is about persuasion, influence, and the ability to motivate. It\u2019s not about what projects are completed, but about what has been accomplished<\/em>.<\/p>\n Eisenhower also made this point clear: “You do not lead by hitting people over the head — that’s assault, not leadership.”<\/p>\n This is an important distinction to make as we consider whether the account management role is dying<\/a> in agencies.<\/p>\n Part of the problem is that we need more skilled account managers who are trained to lead accounts, rather than simply take orders from clients. But first, we need to understand the difference between the two.<\/p>\n \u201cThe most simple distinction is it’s the difference between doing what the client asked you to do versus seeing what the client needs you to do,\u201d said Sheila Campbell. \u201cIt’s not always the same thing.\u201d<\/p>\n Note: \u00a0BE PREPARED FOR EACH MEETING!<\/strong><\/em><\/p>\n Note: \u00a0The importance of weekly client meetings<\/strong><\/em><\/a><\/p>\n <\/p>\n<\/div>\n [\/et_pb_text][et_pb_divider color=”#dd3333″ show_divider=”on” disabled_on=”on|on|off”]<\/p>\n [\/et_pb_divider][et_pb_toggle title=”- Section 1 – Opening Remarks | Pleasantries” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n \nSuggestion: <\/b>YOU are\u00a0the GUIDE on this call, set the tone\u00a0from the beginning.\u00a0 Use open ended questions<\/u>\u00a0to get their perspective on goals\/pacing\/etc. \u00a0Tell me about…How is pacing going…What are your thoughts about this month…<\/i><\/p>\n Start with small talk, but ask client about Goal Pacing for current month. (i.e. how are we “tracking” for hitting our goal on the desired # of cars to be sold this month)<\/p>\n Let that help you lead into where you go next in the meeting.<\/p>\n Note: \u00a0Listen Carefully to the client and get him\/her talking about their OWN successes for the week\/month.<\/strong><\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”-Section 2 – Digital Highlights (PPC\/WPO\/Social)” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n \nQuick Hightlights and Snippits: (Macro and Broad Content)<\/p>\n Based on where the client is to goal (coming from the client), used your best judgement on ideas, successes in SEO, ranking position, etc.) Use any positive updates and highlights from SEM Rush and\/or Wordstream:<\/p>\n Ideas:<\/strong><\/p>\n Note:<\/strong> <\/em>\u00a0Google Analytics and\/or Tapclicks is used ONLY for “Support” of the actual call and NOT the basis of the meeting!<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”-Section 3 – Client Meeting Follow-up” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n \nReview Previous Meeting from last week, and 2 weeks ago:<\/p>\n Notes: \u00a0 By this time, you should have reviewed your meeting notes\/email summary from the previous 2 weeks.<\/p>\n See Link On Effective Client Meetings:<\/strong><\/em> \u00a0Click Here:<\/a><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”-Section 4 – Conversion Check-Up” open=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\nWeekly Meeting Success Planner – Section 1 –<\/h2>\n
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Campaign Successes\/Challenges<\/h2>\n
![\"wordstreamdemo1\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/Wordstreamdemo1-300x232.png\")
![\"wordstreamdemo5\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/wordstreamdemo5-300x212.png\")
![\"wordsteamdemo4\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/wordsteamdemo4-300x206.png\")
![\"wordsteamdemo3\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/wordsteamdemo3-300x189.png\")
![\"wordstreamdemo2\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/wordstreamdemo2-300x278.png\")
<\/p>\n![\"semrushdemopage1\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/SEMRushDemopage1-300x150.png\")
![\"semrushdemo2\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/SEMRushdemo2-300x186.png\")
![\"semrushdemo3\"](\"http:\/\/themediabeast.com\/resources\/wp-content\/uploads\/2016\/10\/SEMRushDemo3-300x159.png\")
<\/p>\n