{"id":27015,"date":"2019-01-11T15:48:56","date_gmt":"2019-01-11T15:48:56","guid":{"rendered":"http:\/\/themediabeast.com\/resources\/?page_id=27015"},"modified":"2019-01-11T15:56:03","modified_gmt":"2019-01-11T15:56:03","slug":"budget-management","status":"publish","type":"page","link":"https:\/\/themediabeast.com\/resources\/budget-management\/","title":{"rendered":"Budget Management"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.8&#8243;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Budget Management<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.8&#8243;]<\/p>\n<h2>Establishing Monthly Budgets at the <strong>Account<\/strong> Level in Google Ads<\/h2>\n<h4>Once established, Google will pause<strong> all campaigns<\/strong> when spend exceeds the monthly budget<\/h4>\n<p>Join.me recording:\u00a0<a href=\"https:\/\/recordings.join.me\/cgnNpdn7YkGdn9ubJwe9zA\">https:\/\/recordings.join.me\/cgnNpdn7YkGdn9ubJwe9zA<\/a><\/p>\n<ul>\n<li>Video starts at 0:47 (took a minute to get the mic turned on)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.8&#8243;]<\/p>\n<h2>Establishing Monthly Budgets at the <strong>Campaign<\/strong> Level in Google Ads<\/h2>\n<h4>Once established, Google will pause <strong>a<\/strong>\u00a0<strong>specific campaign<\/strong>\u00a0when spend exceeds the monthly budget<\/h4>\n<p>Google Support Article:\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497710?co=ADWORDS.IsAWNCustomer%3Dtrue&amp;hl=en\">https:\/\/support.google.com\/google-ads\/answer\/2497710?co=ADWORDS.IsAWNCustomer%3Dtrue&amp;hl=en<\/a><\/p>\n<ul>\n<li>Scroll down to <strong>&#8220;Control budgets and cost&#8221;<\/strong> and click on <strong>&#8220;Pause campaigns that have spent a certain budget partway through the month&#8221;<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.8&#8243;]<\/p>\n<h2>Using Scripts to <strong>Pause Multiple Campaigns<\/strong> When They Reach A Combined Monthly Budget<\/h2>\n<h4>Once established, Google will pause <strong>multiple campaigns<\/strong> when the combined spend for those campaigns exceeds the monthly budget.<\/h4>\n<p>Google Support Article: <a href=\"https:\/\/groups.google.com\/forum\/#!topic\/adwords-scripts\/UF_YditdtL8\">https:\/\/groups.google.com\/forum\/#!topic\/adwords-scripts\/UF_YditdtL8<\/a><\/p>\n<ul>\n<li>This script can be used to pause all paid search campaigns when they reached a combined monthly budget<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.8&#8243;] Budget Management [\/et_pb_text][et_pb_text _builder_version=&#8221;3.8&#8243;] Establishing Monthly Budgets at the Account Level in Google Ads Once established, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"class_list":["post-27015","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.8 (Yoast SEO v27.4) - 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