{"id":27531,"date":"2019-04-12T14:37:45","date_gmt":"2019-04-12T14:37:45","guid":{"rendered":"https:\/\/themediabeast.com\/resources\/?page_id=27531"},"modified":"2019-04-12T14:37:45","modified_gmt":"2019-04-12T14:37:45","slug":"video-advertising","status":"publish","type":"page","link":"https:\/\/themediabeast.com\/resources\/video-advertising\/","title":{"rendered":"Video Advertising"},"content":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.21.4″ z_index_tablet=”500″ text_orientation=”center” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.4″ z_index_tablet=”500″]<\/p>\n

YouTube Advertising on TV Screens<\/h3>\n

There is a smaller share of ad impressions for TV Screens on YouTube (4.3% vs 53.6% mobile), but views a cheaper (CPV: $0.024 for TV screens vs $0.033 on mobile) and the view through rate is highest on TV Screens (56.8% VTR for TV screens vs 37.6% for mobile).<\/p>\n

[\/et_pb_text][et_pb_gallery _builder_version=”3.21.4″ gallery_ids=”27536,27537,27538,27543″ link_option_url=”https:\/\/www.wordstream.com\/blog\/ws\/2018\/11\/07\/youtube-ad-tv-placements” hover_overlay_color=”rgba(255,255,255,0.9)” text_orientation=”center” caption_text_align=”center” z_index_tablet=”500″ show_title_and_caption=”off” \/][et_pb_button admin_label=”Read The Article Button” _builder_version=”3.21.4″ button_text=”Read The Article” button_url=”https:\/\/www.wordstream.com\/blog\/ws\/2018\/11\/07\/youtube-ad-tv-placements” url_new_window=”on” button_alignment=”center” z_index_tablet=”500″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.21.4″ z_index_tablet=”500″ text_orientation=”center” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.4″ z_index_tablet=”500″] YouTube Advertising on TV Screens There is a smaller share […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","footnotes":""},"class_list":["post-27531","page","type-page","status-publish","hentry"],"yoast_head":"\nVideo Advertising - MMG Resources<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themediabeast.com\/resources\/video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Advertising\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.21.4″ z_index_tablet=”500″ text_orientation=”center” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.4″ z_index_tablet=”500″] YouTube Advertising on TV Screens There is a smaller share […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/themediabeast.com\/resources\/video-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"MMG Resources\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/video-advertising\\\/\",\"url\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/video-advertising\\\/\",\"name\":\"Video Advertising - MMG Resources\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/#website\"},\"datePublished\":\"2019-04-12T14:37:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/video-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/themediabeast.com\\\/resources\\\/video-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/video-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/#website\",\"url\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/\",\"name\":\"MMG Resources\",\"description\":\"Company Portal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/themediabeast.com\\\/resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Video Advertising - MMG Resources","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/themediabeast.com\/resources\/video-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Video Advertising","og_description":"[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_post_title _builder_version=”3.21.4″ z_index_tablet=”500″ text_orientation=”center” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21.4″ z_index_tablet=”500″] YouTube Advertising on TV Screens There is a smaller share […]","og_url":"https:\/\/themediabeast.com\/resources\/video-advertising\/","og_site_name":"MMG Resources","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/themediabeast.com\/resources\/video-advertising\/","url":"https:\/\/themediabeast.com\/resources\/video-advertising\/","name":"Video Advertising - MMG Resources","isPartOf":{"@id":"https:\/\/themediabeast.com\/resources\/#website"},"datePublished":"2019-04-12T14:37:45+00:00","breadcrumb":{"@id":"https:\/\/themediabeast.com\/resources\/video-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/themediabeast.com\/resources\/video-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/themediabeast.com\/resources\/video-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/themediabeast.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Video Advertising"}]},{"@type":"WebSite","@id":"https:\/\/themediabeast.com\/resources\/#website","url":"https:\/\/themediabeast.com\/resources\/","name":"MMG Resources","description":"Company Portal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/themediabeast.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/27531"}],"collection":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/comments?post=27531"}],"version-history":[{"count":8,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/27531\/revisions"}],"predecessor-version":[{"id":27544,"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/pages\/27531\/revisions\/27544"}],"wp:attachment":[{"href":"https:\/\/themediabeast.com\/resources\/wp-json\/wp\/v2\/media?parent=27531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}