General Questions? Email Us at Support@TheMediaBeast.com

SEO & SEM

What’s The Difference? And How Do They Work Together?

Search Engine Optimization (SEO)

Search Engine Management (SEM)
Organic Results Paid Ads
Long Term Strategy Immediate Gratification
KPIs: Keyword Rankings & Organic Traffic KPIs: Conversions & Cost Per Lead
Represents majority of the traffic to website Bonus Impressions: Only pay when someone clicks your AD
Google Revenue:  $0 Google Revenue:  +72% (Over $162 billion in 2022)

SEO & SEM AUDITing TOOLS

“Foot in the Door Audit”

SEO Audit

This report provides a strong overview of the website health and SEO performance indicators. It is a great tool to identify a few opportunities to start the conversation with your prospect about SEO and website management.

**This report is not intended to be sent to prospects.**

Video: How To Read The Report

Start audit

Website Analysis

Visit the prospect’s website – Test for 3 C’s:

Clarity: Are the client’s offers, services, and products clear to your target audience?

Communication: Is there a clear way for visitors to contact the client?

Call to Action: What does the client want users to do next? (ex: Request a Quote)

Google Search

Do a few searches on Google for non-branded keywords related to the products or services the prospect offers.

Do They Show Up?

Check Paid Search Ads, Map Listing, and Organic Results (Top 10)

SEO & SEM MATERIALS

MediaBeast Rate Card (SEO & SEM)

SEO + SEM Onboarding Training

DOWNLOAD/PRINT

SEO CNA Questions

SEO Plans & Pricing

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Proposal Template

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Google Analytics Access Guide

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8 Reasons SEO Helps Your Business

Best Industries For SEO & SEM

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SUBMIT YOUR SEO AND SEM INSERTION ORDER

Have A Question or Request?

Email support@themediabeast.com and one of our team members will respond.

Post Campaign information

You sold the campaign! What’s Next? Learn more about what happens once we have received your Campaign Insertion Order.

SEO Onboarding

Collect Assets

Before submitting the IO, collect all of the assets:

Website Access

Google My Business

Google Analytics

DNS Settings (Domain Access)

Asset sheet for collecting info from the client

SEO Research

MONTH 1:

Website Audit

Analytics Deep Dive

Competitive Research

Keyword Opportunities

Client Onboarding Call

END OF MONTH 1:

Review SEO Strategy and keyword opportunities with clients.

Review Site Audit, Analytics, and Current Keyword Rankings with Client.

Identify high-priority products or services and focus locations.

SEO Implementation

STARTS MONTH 2:

Onsite keyword coding

SEO Image Optimization

Reporting Set Up

Set Up Content Strategy

Content Ordering

SEM Onboarding

Collect Assets

Before submitting the IO, collect all of the assets:

Website Access or Google Tag Manager (required for conversion tracking)

Google My Business (required for location extensions)

Google Analytics (recommended)

Campaign Set Up

Once we receive all required assets, please allow us 3-5 business days to set up:

Campaign(s)

Conversion Tracking

Call Tracking

Dashboard & Reporting

*We will notify you when this is complete and the campaigns are live

Reporting

Campaigns are live:

You will start receiving automated weekly & monthly reporting via email from our dashboard.

Additionally, we will share highlights, opportunities, and challenges each month.

Best practice: Review the reporting and share it with the client weekly / meet monthly.

Ongoing Optimizations

We will continue optimizing the campaigns by:

Adding negative keywords

Adding additional keywords and pausing underperforming keywords

Monitoring location performance

Updating Ad Copy

Etc.

SEO & SEM Reporting

  • SEO Monthly Reporting

Our comprehensive monthly SEO reporting outlines all of the key elements that make up your client’s SEO performance;

such as website health, keyword tracking, website visibility, on-page SEO analysis, competitive tracking, and more.

  • SEM Weekly/Monthly Reporting

Our weekly & monthly SEM reporting outlines all of the KPIs for your SEM Campaigns: conversions, conv. rate, cost per conv., spend, etc.

Performance data is available for campaigns, ad groups, keywords (including search terms), conversion actions, locations, and more.

FAQs