Budget Management

Establishing Monthly Budgets at the Account Level in Google Ads

Once established, Google will pause all campaigns when spend exceeds the monthly budget

Join.me recording: https://recordings.join.me/cgnNpdn7YkGdn9ubJwe9zA

  • Video starts at 0:47 (took a minute to get the mic turned on)

 

Establishing Monthly Budgets at the Campaign Level in Google Ads

Once established, Google will pause a specific campaign when spend exceeds the monthly budget

Google Support Article: https://support.google.com/google-ads/answer/2497710?co=ADWORDS.IsAWNCustomer%3Dtrue&hl=en

  • Scroll down to “Control budgets and cost” and click on “Pause campaigns that have spent a certain budget partway through the month”

 

Using Scripts to Pause Multiple Campaigns When They Reach A Combined Monthly Budget

Once established, Google will pause multiple campaigns when the combined spend for those campaigns exceeds the monthly budget.

Google Support Article: https://groups.google.com/forum/#!topic/adwords-scripts/UF_YditdtL8

  • This script can be used to pause all paid search campaigns when they reached a combined monthly budget