Video Advertising

by | Apr 12, 2019

YouTube Advertising on TV Screens

There is a smaller share of ad impressions for TV Screens on YouTube (4.3% vs 53.6% mobile), but views a cheaper (CPV: $0.024 for TV screens vs $0.033 on mobile) and the view through rate is highest on TV Screens (56.8% VTR for TV screens vs 37.6% for mobile).